Businesses come and go. Those with a purpose, stay.
JP Ross & Co. was started in 1997 for 1 reason. Build an affordable hand made fly rod in the USA. We did that, and called it the Adams. The brand quickly evolved and found a niche in small stream fly rods and competitive casting rods. At one time a majority of the competitive anglers in the ESPN Outdoor Games were using our fly rods to cast with. This heritage is built into our designs today. Not because our rods are fast, or stiff, or are made to cast distance, but because we know the importance of making a tool to do a job. In parallel to making high performance distance casting rods our small stream Beaver Meadow fly rod was born and our pursuit of technology and ways to create unique rods for a purpose began. Now thousands of fly rods have been made with our shield on them, and our focus has added a new mantra. Help people be happy by getting them outside. Yup, it's pretty simple. You have to get outside to re-boot yourself on a regular basis. We hope our products help you do that.